Driving 75% of Sales for Healthcare Brand

Lead Generation, Email Marketing


A leading brand in the aesthetics industry was looking to increase its outbound sales and marketing efforts. Surgely created an automated outbound cold email machine, that ended up driving 60% to 70% of sales for the client.

What we've done

1. Strategic Discovery: we started with comprehensive business, target audiences and competitive audits to develop an informed strategy.

2. Infrastructure Development: success in cold email generation demands a solid infrastructure that's done right. We helped this client build an infrastructure that allowed them to scale email outbound volume to the equivalent of 12 sales rep -- all managed by Surgely. The infrastructure was built in such a way that the integrity of the primary domain was protected.

3. Outbound Cadence Development: armed with a deep understanding of the client's target market and their value props/USPs, we built custom email cadences with relevancy and personalization at scale.

4. Launching and CRM Integration: prior to launch, we ensured all our programs integrated seamlessly with the client's CRM to empower the sales team to follow-up quickly, and the executive team to be able to monitor and measure results. For added transparency and ability to respond even faster, we built an integration with Slack for channel-wide alerting. Upon launch, the team immediately saw an influx of hot leads coming from this new channel.

5. Ongoing Optimization and Enhancements: upon seeing continued success, we worked with the to implement various campaigns to help them growth their penetration in their TAM.

Our results

Surgely built a custom infrastructure that supported the outbound volume of 12 reps, and deployed custom cadences that ended up driving 75% of sales for the client.

Some fun facts


in Paid Ads spend optimized


Leads or signups generated


countries visited by staff

Let's talk

Start your project with us.

Hey, my name is
and my email is
and i'm interested on
so we can discuss
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.