Increased Revenue From Email Marketing by 74% for DTC Brand

Summary

After seeing success partnering with Surgely on Paid Social, Kin partnered with us to help scale its email marketing channel. Within 7 months, monthly revenue from email was up 74%.

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What we've done

1. Email Audit + Strategy: we conducted a comprehensive audit of the existing work that had been done on the email channel (Klaviyo platform), and quickly identified multiple low-hanging fruit opportunities.

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2. Insights and Optimization: partnered with Kin's creative team to improve key metrics like open rate and click-to-open-rate by following best practices and performance insights from other clients.

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3. Implementation, Testing and Management: armed with strong creative from Kin's team, Surgely built, QA'd, and deployed marketing and behavioral campaigns.

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Our results

Kin saw a 74% increase in revenue attributed to email within 7 months of working with Surgely.