Reducing Cost per Qualified Lead by 85%

Summary

A fintech startup, Esusu, approached Surgely with the challenge of reaching a targeted group of decision makers and efficiently building awareness and driving conversion within that group.

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After launching some ads with internal team resources, Esusu was not able to drive MQLs at a low enough cost.

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After working with Surgely for just 1 month, we reduced their cost per lead by 70%. After 12 more months of partnership, we reduced cost per qualified lead by another 50%. In total, estimated cost per qualified lead reduced by 85%.  

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What we've done

Strategic Discovery: 

We started with comprehensive business, target audiences and competitive audits to develop an informed strategy.

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We identified opportunities around creative strategy, audience targeting, conversion rate, and more. This informed our 30/60/90 day plan. Once defined and aligned with the client, we executed. 

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LinkedIn Ads:

After evaluating the Paid Search channel, Surgely noted that relevant, in-market terms had CPC bids of $30-80 per click. Without an existing landing page, and an unproven offer/CTA/landing page, we advised away from starting with Paid Search, given a low starting budget.

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After working with Surgely for just 1 month, we reduced their cost per lead by 70%. After 12 more months of partnership, ongoing creative testing, and precise audience targeting, we reduced cost per qualified lead by another 50%. 

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Our results

After working with Surgely for just 1 month, we reduced their cost per lead by 70%. After 12 more months of partnership, we reduced cost per qualified lead by another 50%. In total, estimated cost per qualified lead reduced by 85%.